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Hiring a marketing consultant has long been a strategic option to increase small business exposure. Sometimes new expertise, experience and a fresh set of eyes is all that is required to put wood back on a stagnating fire. With the Internet becoming an increasingly important…
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I’m not going to get into to much depth of what Google +1 is and how it works here. I’ll let Danny Sullivan, the editor-in-chief from Search Engine Land do that for you. Reading his article Meet +1: Google’s Answer To The Facebook Like Button…
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This is the fourth installment of Small Business Local Search Ranking Factors. To catch up on previous posts please see the following parts: 1, 2, 3. In this post, I continue to simplify the details reported through David Mihm’s Local Search Ranking Factors Survey project…
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Gone are the days of static, brochureware small business websites. If you are part of that unfortunate majority then be aware; the image you project is like cruising the strip in your parents beat up and rusted out 15 year old minivan. It’s not going…
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Be it social or traditional, there is no difference when it comes to small business networking. Why is it that when most small business get involved or even think about adding social media to their business model they lose all sense of what small business…
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Don’t ask me why the 80-20 rule (aka the Pareto Principle) is said to be valid. I’m certainly not a statistician, behaviourist or scientist so I can’t answer that. It’s always fascinated me though so I have always incorporated ways to apply, measure and test…
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