Category: Advertising

The Pareto Principle And Your Small Business – The 80-20 Rule

Don’t ask me why the 80-20 rule (aka the Pareto Principle) is said to be valid. I’m certainly not a statistician, behaviourist or scientist so I can’t answer that. It’s always fascinated me though so I have always incorporated ways to apply, measure and test…

Consumers will boycott brands that don’t conform to change.

I’m forecasting a possible future in this post based upon what I’ve perceived and experienced on the web and in real life over time. It may happen in the next couple of years or in ten but I do foresee a continued movement towards the…